If you read this blog periodically, you know that we are big believers in the quote, “there are riches in the niches.” Where this gets a little more fun is when you begin to “sub-niche.” What I mean by this is picking out an industry that you want to get into, where you know there is money being made, and something that (hopefully) you understand. Warren Buffett refers to this as your circle of competence. Periodically, you need to expand your circle of competence or as he likes to say “venture out to the perimeter.” Get ready to learn a crap ton about sober homes.
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